Objectives

   To improve and integrate marketing communucation, enhancing your career buildings...

For Whom

Those who are in sales, marketing, business management, HRM, Finance and Accountancy sectors and who are interested in developing communication strategies

Admission Requirements

Minimum G.C.E. O/L

Medium

English with sinhala Explanation

Duration

5 Months

Content

The process of effective customer communication

 The communication process
 The planning process-identifying the purpose, target audience, massage, channels and evaluating objectives.
 The importance of effective body language, tone, verbal and graphical information
 Identifying and avoding barriers to communication
 Iterpreting, summerising and presenting oral, written and graphical information
 Running effective meetings
 The importance of effective oral communication:
       -On the telephone
       -In negotiations and during interviews, In presentation delivery.

Communicatin formats and media

Using a variety of formats to communicate with internal and external customers:
       -Letters
       -Memoranda
       -Notices
       -Reports
       -E-mails

The role of promotion in communicating with external customers

- The use of above and below the line activities, such as direct response advertising,direct marketing,sales literature, exhibitions, sales promotions, sponsorship, public relations and web site
-THe role of corporate identity, brand image and logos
-The appropriate design of media advertising, such as press adverts
-Effective news release

Information Communication Technology

       Developments and trends
       Customer communication project report

Classes held

 Saturday  08.30-10.30

Fee

 Course Fee Rs 14500/=
Admission   RS 650/=
Exam Fee   Rs 500/=
Special Schemes for Aquinas Present and Past Students

Contact

Tel    -  +94114611288, +94112694014/15, +94114616311, +94114618689
Email  -  rector@aquinas.lk
Fax    -  +94112678463