Objectives

 Enhancing to Improve Business Management Skills

For Whom

Those who are in sales, marketing, business or management positions or aspire to career in the business industry often take this professional experience and qualifications

Admission Requirements

Minimum G.C.E. O/L

Medium

English with sinhala Explanation

Duration

5 Months

Content

 Introduction and definitions to the Business Management
Management Process and general knowledge on the elements of management
A brief Discussion on the historical development of management thoughts...
Organizational Development...
Growth of small companies and it´ business (strategies)
Medium and large organizations/business environment....
Strategic Planning
Defining the companies mission statement / vision
Designing the business portfolios
BCG approches/GEBS approches (Portfolio matrixes)
Analysing the current business portfolios
Integrated marketing communucation (IMCPF)
5"S" Concepts in the management
Total Qulity Management (TQM)
Time management (TM)
Trading system, home trading and retail trading
Marketing management
Consumer purchasing decisions making process..
Decision making unit (DMU)
Customer relationship management and relationship marketing strategies (CRM/RM)
Leadership
Business development project report(case study)

Classes held

 Wednesday  09.00-12.00
Wednesday  05.30-07.30
Sunday         10.45-01.00

Fee

 Course Fee Rs 14500/=
Admission   RS 650/=
Exam Fee   Rs 500/=
Special Schemes for Aquinas Present and Past Students

Contact

Tel    -  +94114611288, +94112694014/15, +94114616311, +94114618689
Email  -  rector@aquinas.lk
Fax    -  +94112678463