Courses & PROGRAMS
Faculties & divisions
Faculty of Under Graduate Studies
Faculty of Hospitality Management
Faculty of Information Technology
Faculty of Marketing & Management
Faculty of Professional Studies I
Faculty of Professional Studies II
Faculty of Business Administrations
Student Facilities
Objectives
Focus on Building up Your career as a Dynamic Proffessional Marketer
For Whom
Anyone in or out of the Corporate sectors
Admission Requirements
Minimum G.C.E. O/L
Medium
English with Sinhala Explanation
Duration
5 Months
Content
Historical Development and Marketing Management
Marketing Management Analysis
Concepts (Production, Product, Sales, Marketing & Societal Marketing)
7 P´s Marketing
Products/Services
New Product Development - Products Life Cycle
Environmental Diverse (Forces)
(Micro/Macro) Conditions
Marketing Information Systems (MKIS)
Market Orientation Strategies
Branding Strategies
Packaging Strategies
Merchandising & Display Strategies
Distribution Strategies
Defining the Companies Business Mission / Vission
Objectives / Designing the Business Portfolio, SBU, BCG, GEBS approches,
ansof´s four growth, strategies
Marketing Plan, Marketing Audit
SWOT Analysis
Integrated Marketing Communication (MARCOM)
Sales Management
Marketing Project, Report (case study)
Classes held
Tuesday 09.00-12.00
Tuesday 05.30-07.30
Saturday 02.00-04.30
Sunday 08.30-10.30
Fee
Course Fee Rs 14500/=
Admission RS 650/=
Exam Fee Rs 500/=
Special Schemes for Aquinas Present and Past Students
Contact
Tel - +9411 2694014/15, +9411 4616311, +9411 4618689